Hey {{ first_name | there }},
I grew up lower middle class in Virginia. My dad was an accountant. Great dad. Worked two jobs to make ends meet.
My friends' dads were general contractors, roofers, and HVAC guys. One of them owned the biggest house in Loudoun County, the richest county in the state. No college degree. Started with a truck and a trade.
Watching that shaped everything about how I see this industry.
What Nobody Teaches You
White collar culture treats blue collar work as a fallback. Something you do if school doesn't work out.
The data tells a different story. There’s no shortage of money in the trades. There’s a shortage of owners who know how to stop trading hours for dollars and start building something that compounds.
The contractors I work with who figured this out aren't working harder than their competitors. They built systems. They built a brand. They built a lead engine that runs whether they're on a job site or not.
That's the difference between a job and a business.
Why This Moment Is Different
Boomers own most of the trades businesses in this country. In the next decade, most will retire with no succession plan. The owners positioned to buy those businesses, or simply to fill the gap they leave behind, are going to build generational wealth.
Blue collar businesses are the most underrated asset class in America right now. In ten years, people will look back and wish they had started or bought one.
I started building websites for contractors in 2007 because I watched blue collar guys outearn white collar guys and nobody was talking about it. Eighteen years later, that belief hasn't changed.
It's only gotten stronger.
- Zach, Founder at Venveo
PS. My friend's dad built the biggest house in the county with a truck and a trade. The playbook still works. It just needs a digital engine behind it now.